I just read an article about Vincze Béla quitting Pannon Bormíves Céh (an association best known for Pannon Bormustra, a yearly contest of wines). Apparently the same people who elected him the “best of” now made him resign from the elite. Is there anyone who takes these guys seriously? Do you?
With my eyes still wet I went on reading the article in which suddenly the spokesman started to complain about the threat coming from overseas winemakers through the industrialisation and commercialisation of wine, then suddenly talking about the necessity of joining the forces in the fight against mass wines and so on, without being too specific of course. Familiar story, quite a Hungarian one. The problem you know, in case you haven’t met a Hungarian before, is that Hungarians are not very strong in uniting. Those who get to recognise the necessity of it fail to put it into practice. I doubt there is any other nation so divided – and we have always been.
This of course would be just another boring (and slightly unsellting, considering the point) press release of a group of winemakers representing probably 0,01% of Hungarian wine production which alone wouldn’t make me grab the keyboard. What upsets me really is this fingerpointing again, which I already complained about on these pages, and which occurs every f….n’ time you meet a Hungarian winemaker: innuendos about oversas techniques, complaining about the mass wines of the new world (even questioning whether these wines are actually made of wine grape), the winemakers being the devil itself. Like 99,99% of wines made in Hungary weren’t nearly unsuitable for human consumption. There are shops in Hungary where you can buy off-the-shelf all ingredients you need to make a decent looking Furmint or Olaszrizling without ever getting close to a cellar or a vine.
Will anyone every punch these guys in the face? Not to bleed their nose (I’m an orthodox pacifist, you see), just symbolically a little to wake them up. I mean, let’s take Heimann and Gere, two prominents of the Céh: are these guys really comparing their products with the cheapest imported wines, which cost half the price of their cheapest offering even after transportation cost from across the ocean, having went through all the chain of the importer, wholesaler, distributor and the retailer? Or are they suggesting that all Australian and Chilean wines are made in a process more similar to oil refinery? Are these guys ever going to learn to distinguish? Are these guys ever going to stop talking bullshit, fingerpointing and accusing others for their (non-existing) problems? If they’re unable to make profit then perhaps they should quit and go back to where they belong or they’re qualified for (forest engineering, in case of Gere, if I’m not mistaken) but I seriously doubt they have any problems, looking at the investments these guys have been making in the past 15 years, investing and reinvesting millions and millions of euros into buying new land, purchasing the newest technologies etc. I’m not taking about Györgykovács of course, but most of these guys made a fortune by making wine (let’s not talk about the ones here who lost a fortune by trying). Ofthen very questionable ones.
These guys should finally decide who they consider competitors, chose their peer group carefully where they feel like home ground and try to do their best and let the consumer decide. And stop blaming others for their non-existing misery.
This whole country is sick, I’m telling you. This story is, of course, just a snowflake on the tip of the iceberg.