I’m currently in New York, I’ve been here for almost 2 weeks now and I had a couple of great wine experiences but none of them Hungarian. It’s not that I would order a Hungarian wine in a Meat Packing District restaurant (not only because Spice Market is better known for its cocktails) but apparently Hungarian wines are totally absent in Manhattan, as opposed to, say Slovenian wines which are everywhere. No kidding. I’ve been browsing the wine list of some fine restaurants and the shelves of wine stores (I even passed by a Balfi van today in the SoHo) for some days now but I didn’t see any Hungarian wine. Slovenia is, however, present in many establishments of NYC.
I’m not complaining, I’m just confirming my reinforced idea that Hungarian wines are world famous only in the mind of Hungarians. And I doubt Hungarian wines will ever play a somewhat more important role in international wine drinking. The only problem with this you see is that Hungarian producers have no other choice than turning their attention to the domestic market, which they’ve been serving so far anyway. The realisation that they have no chance abroad combined with a biased (patriotic) domestic demand and little sofistication of the internal market will result in slower development of quality. This is my concern. This doesn’t help preserving the diversity of wines either because there’s little to be preserved here.
Today the hippest buzzword in hungarian wine marketing is versatility. This doesn’t seem like a strategy we chose. The is the only way left apparently, at least until dessert wines become fashionable again.
I don’t want to write a long post about this topic (I’m on vacation after all) so let’s just finally have a picture here from Les Halles (a bistro I highly recommend to anyone visiting the city btw), where half a bottle of Sauterne (sic!) cost appr. USD 250. The question you may ask yourself is why there couldn’t be an Aszú there too, perhaps at somewhat lower cost, to start with?












